Digital Marketing Jobs

INTRODUCTION

Digital marketing refers to the type of marketing that involves the digital methods to promote the products and services in the market.

These methods include the internet and online connectivity with the help of computers, mobile phones via social media, emails, and other online sources through which people connect with each other in their daily lives.

The digital marketing job involves reaching and connecting to various targeted individuals and offering them the goods and services. Apart from offering and selling the goods and services.

A digital marketer also creates content such as ads and posts, handles and monitors the online traffic, interacts with the customers and learns about the market trends and performs according to the needs of the people.

The current report will analyse the different types of digital marketing jobs and different aspects of digital marketing. Considering the fact that digital marketing is one of the fastest growing fields of the 21st century.

The present report will also discuss its pros and cons so that we have a better idea about making a decision to choose or to not choose the particular field.

TYPES OF DIGITAL MARKETING JOBS-

1. DIGITAL MARKETING MANAGER

As the name itself suggests, a digital marketing manager is the one who is responsible for running the system with fluency and progressively.

This includes running campaigns, maintaining progress, increasing customer leads, keeping an eye on promotion and branding techniques and always keeping updated with new market trends requirements.

A manager also makes strategies that are necessary for the overall sales and growth of the company and therefore he ensures that there is proper execution of plans and strategies.

The job of her manager also includes making collaboration with other social media communities and players that can boost the overall progress and lead to rapid growth of the company.

2. SOCIAL MEDIA MANAGER

This person’s job is basically related to the management of the social media handles. Social media has recently become the most crucial platform to reach the maximum amount of audience in just no time.

It is the fastest and the most convenient way to pick a target audience for marketing and understand the market trends up to date. The social media manager is, therefore, the heart of the digital marketing field.

These social media managers connect with people through Instagram, Facebook, Twitter, indeed, LinkedIn etc. They also run campaigns, ads and offers via their accounts to attract an audience.

3. CONTENT STRATEGIST

It is one of the most important parts of digital marketing. If the social media manager is the heart of digital marketing then the content strategist is the soul.

The work of the content strategist is to make strategies within the company that helps them to achieve their business goals and maintain customer satisfaction. The main role is to provide high quality ideas that fulfils customer demands and also meets the end goals of the business.

The main motive of the strategist is to build trust with the customers and publish such ideas that increase their digital traffic.

4. SEO SPECIALIST

SEO stands for Search Engine Optimization. It basically refers to sending the right people the right content. The job of the SEO is to find the right people or target the right audience that can be their potential customers instead of randomly publishing the advertisements.

This is done by effective use of certain keywords, publishing top quality content that targets specific keywords about relevant topics.

Due to this the job of SEO becomes quite important as they are responsible for instructing the publication and branding team about the exact relevant content as well as finding the right audience for the same.

5. CONTENT WRITERS

These are the actual people who run the entire system. These include the copywriters, videographers, designers etc. These are the creative and talented individuals that create the actual data, write blogs, articles, and reports that are then published on the digital handles.

The job of the content creators becomes quite crucial as it is their content and creativity that will influence the minds of the audience and create intrinsic value to the reader. Thus, they are the backbones of the digital marketing teams.

6. Copywriters

Content writing: People get educational information without promoting any products. (Meaning of Content)

Copywriting: Copywriting is a part of content writing. Users are encouraged to take action. In which promoting or selling a product can be included. So I hope that you will understand the difference between these two.

7. EMAIL MARKETER

Email marketing is a big part of digital marketing and any other online business. Experts believe that business can’t be made profitable without email marketing.

When a company or website runs a lead magnet campaign. Then they give you such a free value, in return for which they take your name and email from you.

Then they tell you welcome, offers, and product details through email marketing. And give a chance to buy at a discount. And by doing this their sales increase and at the same time collects the data of the people.

NOTE:- These are some examples of digital marketing jobs, but apart from these there are many digital jobs as well. By learning, you can develop your skills and make a good source of income.

The Ultimate Guide to Affiliate Marketing Jobs

PROS AND CONS OF DIGITAL MARKETING

PROS OF DIGITAL MARKETING JOBS

The biggest advantage of the digital marketing field is that it does not really require any specific education background. Anyone who is interested and learns the basic skills and can jump into it without any academic qualification.

It is one of the fastest growing areas of career and considering the fact that the youth today is so much involved in digital platforms and technology, this can easily be a simpler and interesting career idea for many.

The demand for skilled marketers has been increasing rapidly, hence, creating opportunities for jobs.

Freelance job opportunities are always in the corner when someone has got better skills and is a trained professional. One of the attractive benefits of the particular field is the amount of money that can be made and the scope of the job.

It is very cost effective and flexible in terms of time consumption as compared to traditional marketing. It is unlimited in terms of opportunities, scope and income as global doors are always open.

CONS OF DIGITAL MARKETING JOBS

Digital marketing jobs are sometimes very hectic and stressful. The desired results are often not achieved and that always disappoints.

Sitting all day in front of a computer and mobile phone may impact the eyes and all day long can affect the backbone as well.

The newcomers always tend to work more and often compromise with the sleep and diet, hence, compromise their health.

It is an ever-changing field that comes with new trends and challenges every day. It is a marathon and not a 100 metre race. This makes this career much harder than it actually looks.

Due to a lot of competition, which is still increasing day by day, it has become very much difficult to establish a career out of it.

Yes it pays a decent amount of money but in the early stages, it requires a lot of investment of time and effort that basically pushes away from other aspects of life such as studies and other jobs.

Understand Market Demand

Digital marketing skills have a huge role in online business. Digital marketing skills are required to set up a proper online business.

Multiple sources of income can be made from digital marketing. Because of which there is a lot of demand for these skills in the market.

The salary of a digital marketer is around 50k to 60k. But if he/she is an expert then they can get a salary of 80k to 1 lakh in India. When you understand the need of the market, and when you fulfil that need. Then your value increases and the market gives you money of your same value.

Research the market in the field in which you want to work and find the need of the market.

Recommendations

So now many questions arise such as whether to opt for a career in digital marketing or not? Is it easy or difficult? Is it safe? Is it too stressful? Etc.

Let us understand this by taking examples of two young boys named Oliver and Henry. Both of them then decided to enter into this world and that is how it went….

Oliver started his journey by creating accounts on freelance websites. Then he started promoting himself through social media and made efforts to interact with big companies to get deals. He also copied posters from different websites and blogs to boost his profile.

It took a long time for him to get any leads but even after getting in touch with a few people, he couldn’t actually convert his leads into customers. It was very challenging and at some point he lost his patience and decided to quit.

On the other hand, Henry didn’t just jump into this directly. First of all he joined online courses related to digital marketing. During these courses he learnt about various aspects and all the skills that are actually required in this field.

Also he made friends within the field with whom he can always collaborate and walk along with. After acquiring skills, getting certificates and approval Suresh was now a well qualified candidate to apply for jobs in companies as well as he had enough knowledge to stand out as a freelancer.

After that henry went on to become a SEO specialist in a multinational brand and also worked as a part time freelancer through his own website. Once he proves his true potential in the market, he will surely get his desired recognition in the near future.

So now we can understand that digital marketing jobs are built for the people who have patience, who are willing to take risks and for those who are ready for a long run and not for anyone who just wants to try out, otherwise, it’s just a waste of time.

CONCLUSION

We can conclude from the above data that digital marketing is an inevitable field in the present century and also it has been growing rapidly due to the increasing participation of people on the online platforms and social media.

It can be considered as a career that provides immense opportunities and decent sum of money if done with proper skills and hard work. But as every coin has two sides, the digital marketing jobs also do have the alternate side that presents the disadvantages or rather the warning signs that pushes us back for choosing such a career.

It all depends on any individual whether they want to take a chance or not and the interest they possess in the particular field. Just like every other field, it requires tons of time and handwork to hone the skills and proper training about how to establish and stay strong in the market.

There are a wide range of job opportunities as mentioned above and many platforms that train and teach about them through courses and seminars and e-books.